Harris for President Launches First Ad of $50 Million Paid Media Buy
Today, Harris for President is launching a $50 million paid media campaign ahead of the Democratic National Convention in Chicago along with its first ad, “Fearless.” Featuring footage from Vice President Harris’ high-powered first rally in Milwaukee, “Fearless” reminds voters of who she is: a fighter who has never been afraid to take on the powerful and special interests on behalf of the American people.
As a prosecutor for over 20 years, Vice President Harris has spent her career putting murderers and abusers behind bars and taking on the big banks to win billions back for hard working families and drug companies to cap the cost of insulin for seniors.
The ad also outlines her vision for the future where every American has the ability not just to get by, but to get ahead. It puts a spotlight on the dangerous and extreme plan Donald Trump has for the country: giving tax cuts to billionaires, big corporations, and ending the Affordable Care Act. Vice President Harris closes the ad by demonstrating that this election is a choice between two starkly different visions for this country, calling out Trump for his extreme agenda, saying, “Donald Trump wants to take our country backwards… but we are not going back.”
Today’s announcement is the first ad of a $50 million flight across battleground states between now and the Democratic National Convention in August.
“Fearless” will run on local and national broadcast, cable programming, streaming, and social channels. The buy will over-index for the audiences critical to winning this November, including running during high-audience events like the Olympic Games, as well as programs like The Bachelorette, Big Brother, The Daily Show, Love & Hip Hop: Atlanta, and The Simpsons. As part of the campaign’s Olympics presence, Harris for President is planning to air ads both locally and nationally during the Olympic Games, which saw nearly 30 million US viewers for the opening ceremony — a more-than-60% increase over the Tokyo Olympics. Shorter fifteen-second and six-second versions of the ads will also reach voters on Connected TV, audio, and social platforms.
The following is a statement from Harris for President Campaign Chair Jen O’Malley Dillon:
“Throughout her career as a courtroom prosecutor, Attorney General, United States Senator, and now as Vice President, Kamala Harris has always stood up to bullies, criminals and special interests on behalf of the American people – and she’s beaten them. She’s uniquely suited to take on Donald Trump, a convicted felon who has spent his entire life ripping off working people, tearing away our rights, and fighting for himself. This $50 million paid media campaign, bolstered by our record-setting fundraising haul and a groundswell of grassroots enthusiasm, is one crucial way we will reach and make our case to the voters who will decide this election.”
